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đȘ The power of 'no' for investors
Events are rarely as consequential as we expect

âHalf of the troubles of this life can be traced to saying yes too quickly and not saying no soon enough.â
â Josh Billings

The power of ânoâ for investors
If youâve ever tried meditation, youâll know that doing nothing for more than about 10 seconds is weirdly difficult.
If you havenât, you might not realize just how much the human mind rebels against inactivity â an evolutionary inheritance from when doing nothing meant starving on the savannah (or getting eaten), I guess.
These days, our bias for taking action is nowhere more evident than in financial markets, where the headlines are always imploring investors to take action: Something is happening, they tell us, and weâd better do something about it â now.
Only the most stoic among us can resist for long â traders, investors, gamblers and even business people are constantly reacting to events and placing bets on their consequences.
But events are rarely as consequential as we expect.
One measure of investorsâ propensity to overreact to events is options pricing: An academic study from 2003 found that traders so overpaid for put options on the S&P 500 that theyâd need equities to experience a 1987-sized crash once every nine months just to break even.
That hasnât worked out so well: 22 years later, there has still only ever been one 1987-sized market crash.
(Mercifully, Black Mondayâs vertiginous drop of 22.6% remains the biggest of all time.)
Another measure of our tendency to overestimate the probability of unlikely outcomes is found at the horse track.
Two researchers studying the âfavorite-longshot biasâ concluded that âlongshots are overbet, while favorites are underbet.â
Betting on horses with odds of 100:1 or greater, they found, resulted in losses of 61% â far greater than the 23% loss that bettors would have incurred by placing their bets randomly.
A study of prediction markets similarly found a âlong-shot biasâ among bettors causes high-likelihood events to be underpriced and low-likelihood events to be overpriced.
The long shots do sometimes hit, of course.
When Leicester City won the English Premier League in 2016, for example, it turned one fanâs ÂŁ5 bet into a ÂŁ25,000 payout â at 5:000:1, it was probably the longest-odds bet on a single sporting event ever to hit.
(Other 5,000:1 bets available at UK bookies implied that Leicester City winning the league was exactly as likely as Elvis being found alive or Barack Obama playing cricket for England.)
Itâs fun to bet on something like that happening â it scratches our itch to believe that 1) extraordinary things happen more frequently than they do and 2) we have an ability to anticipate them.
Most of the time, though, you want to bet against things happening.
For example: One Polymarket bettor recently made about $2.1 million betting ânoâ on seemingly everything.
When you look at some of the bets on offer, you can see why that might be a profitable strategy: Polymarket betting implies thereâs a 4% chance that Canada will be the 51st US state by the end of 2025 and that thereâs a 13% chance that Jesus will return before the release of Grand Theft Auto VI.
I imagine the people betting âyesâ on those are doing it just for laughs (surely Grand Theft Auto wonât take that long).
But these âyesâ bettors could be doing us a favor by illustrating the power of betting âno.â
Prediction markets show that people bet in anticipation of things happening far too often.
Horse racing shows that people anticipate extraordinary things far more frequently than they occur.
And financial markets show that, even when extraordinary things do occur, theyâre typically less consequential than we expect â how else to explain US equities being unchanged on the year despite all the unprecedentedly dramatic news on tariffs?
Liberation Day turned out to be far less consequential than feared â not quite a nothing burger, but seemingly unimportant for long-term investors.
In the meantime, traders betting that the dramatic tariff headlines were inconsequential â betting as if nothing would happen â would have cleaned up.
This is not unique to tariffs â there have been enough such instances that ânothing ever happensâ has become a modestly viral meme.
âNothing ever happensâ isnât meant literally; it captures the idea that despite a non-stop drumbeat of headlines about dramatic events, markets (and life) often stay surprisingly stable.
Polymarket even lets you bet on it: As it defines it, the probability of ânothingâ happening in May has risen to 78%.
Even at those odds, it might still be a good bet because people so optimistically overestimate their ability to predict what will happen.
This âoptimism biasâ is a good thing for society â if founders correctly assessed their chances of success, no companies would ever be founded.
But their success rate might improve if they spent less time thinking about whatâs going to happen and more time thinking about what wonât happen.
Jeff Bezos notes that he frequently gets the question, âWhat's going to change in the next 10 years?â and âalmost neverâ gets the question: âWhat's not going to change in the next 10 years?â
Thatâs unfortunate because the second question, he says, âis actually the more important of the two.â
Bezos says founders and business executives should think more about what wonât change because itâs easier to build a business around âthings that are stable in timeâ (like Amazon customers wanting low prices and fast delivery, for example) than it is around things that will be different in time.
But investors, too, should probably spend more time thinking about whatâs not likely to change â effectively betting ânoâ on the constant drumbeat of predictions about whatâs going to happen â and how that will change everything.
Itâs a better bet than weâre hardwired to think.
â Byron Gilliam
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